Prepared by Myappics · AI Automation Agency
Marketing 360
Plan
Plan
April 2026 · Internal / Confidential
Incorrect access code
The 90-Day Roadmap to elevate the brand, attract certification candidates, and activate sponsors — built on 30 days of real, measured results.
Six weeks of research before a single line of code. Swipe to compare.
Recent SEMrush data (Apr 15-22, 2026) reveals a massive achievement: PMI Memphis has significantly higher organic search visibility than PMI Global.
This level of local dominance is rare and highly valuable. The foundation we built is working.
Tap each card to see what's inside. Most of what was built is invisible to a casual visitor — but it's the reason the growth engine works.
Only the foundation working as designed.
Each pillar serves a clear purpose and maps to a specific audience. Tap a pillar to explore.
Attract and convert PMP® and CAPM® candidates. The PMP exam changes July 2026 — a closing window for prospects and an opening for PMI Memphis to be the local authority.
At least one lead magnet live, a functional welcome email sequence, the certification hub beginning to rank for 3–5 non-branded terms, and Shelby handling the majority of pre-enrollment questions without requiring a human.
Convert corporate interest into long-term partnerships. The funnel technology is in place. What remains is the hardest and most valuable part: convincing corporate decision-makers that the Chapter is a credible, ROI-generating partner.
A professional sponsorship prospectus in circulation, an initial list of 8–12 target companies in active outreach, 1–3 qualified sponsor conversations scheduled, and a monthly Sponsor Spotlight cadence started.
Retain, activate, and grow the ~750-member base. Only 4–5% attend monthly meetings. The 95% who don't are the Chapter's largest untapped audience — and the most powerful proof point for sponsors.
Newsletter relaunched in a branded format, a full-base member survey launched, a consistent social cadence on LinkedIn and Instagram, and the first recorded Chapter meeting published as a public asset.
Own the "AI-Ready Chapter" narrative. This pillar serves all audiences simultaneously. The window to own this narrative is now — before other Chapters start building their own versions.
The "AI-Forward Chapter" narrative woven consistently into all communications, at least one earned media outreach attempt made to local business press, and continued citation across ChatGPT, Google AI Overviews, and Gemini for Memphis-area PM queries.
Board approval in May 2026 is strongly recommended — the PMP® exam changes July 2026.
"A newsletter, a cadence, one lead magnet, and a sponsor pipeline is better than nothing. Nothing is not an acceptable default."
90-day targets expressed as ranges — because a plan expressed as a single number fails the first time reality diverges from it.
This is the moment the Chapter stops measuring activity and starts measuring revenue. Every Foundation Tier decision — from lead magnets, to Shelby's Education flow, to the non-branded keyword strategy — ultimately exists to produce this first enrollment, and then the next one.
This plan works only if both sides execute their respective roles.
"Marketing creates the opportunity. The Chapter converts it. Neither side can succeed without the other — and neither side should pretend otherwise."
Naming them in advance is how they get managed instead of absorbed. Tap each card to see the mitigation.
The entire plan depends on these three decisions being made at the time of approval.
A specific person — not a role, not a committee — whose name appears in Board minutes as the owner of this plan. Without one, every tactic in this document becomes orphaned within weeks.
Combined across the relevant Board members. This is the floor, not the ceiling. The roadmap is designed to be executable within this constraint — but it requires the constraint to be honored.
Board approval in May 2026 is strongly recommended. Every week of delay shortens the window to capture the pre-PMP-exam-change demand surge — the single largest certification-demand opportunity in the near-term calendar.
Each document serves a different audience and purpose. Download the one that fits your role — or all three.
Internal documents. Prepared by Myappics for the PMI Memphis Chapter Board of Directors. Intended for internal use and strategic planning purposes. April 2026 edition.